Audacious. Tenacious. Authentic.
JOIN US ON OUR MISSION
We had a dream to redefine the way the fashion industry works. Our vision is to build a brand that is driven by more than simply making profit. Instead, our focus is on creating unique, high-quality watches, and most importantly, presenting them to you at prices we believe you deserve to pay.
We want you to be part of the experience.
Simplicity is in the details.
OUR UNIQUE DESIGNS
Achieving simplicity can be overwhelmingly complicated. Our watches are simple and elegant, and each element in our designs is created with this in mind. A watch does so much more than tell time. Our first design, the Mercury, was created to simply make a statement.
10% OF ALL PROFIT GOES TO CHARITY
In the management and direction of a company, there are a lot of difficult, potentially definitive decisions to make. One that our founders unanimously agreed on was the necessity of donations and community support. 10% of our profits are divided between our two founders, and each choose how they use their portion to impact the community.